A mock-up of Truistic’s new eJuice brand. This is a complete packaging plan for their product including logo and color-coded buying feature for optimal self-recognition.

The Design Brief included a sleek, modern and minimalist approach to packaging, which featured a box and bottle combination. The puristic design was to accentuate the product while not using cartoon-like branding used in other juice designs.

This yogurt eJuice brand was specifically designed as a specialty item for premium juice sales.