Conrad von Kollmar is a realtor in Salisbury, Maryland. While his broker had a national website, we decided he wanted to add a personal touch to his relationships with clients. Seeing that many large city realtors use sites for their properties, we decided to give him a high-end feel for his various properties; hence, enhancing his presence in the market.
Using videos, interactive maps, original photography and listing information, the property pages were given a responsive yet animated feel to them, in order to produce a more fluidity in the user’s overall website experience.
UX was incorporated in this project due to the heavy interfacing with the public. Speaking with potential buyers and sellers, it was learned that help pages were highly more valuable than mortgage calculators because the latter were found on tons of sites; whereas, the Getting moved was a much better use of money resources — and less expensive to produce.