We all are made to believe that opening up Facebook and Twitter accounts is all we need to enhance our business outreach to consumers, but is this really all you need?
Email Marketing can be used by everyone who has a service or good they want to sell to the public or a specific group. Small businesses, actors, musicians and beyond have all learned that HTML emails are a catchy way to garner attention and draw people to your business or website.
Creating a marketing strategy involves many things that sometimes, can be overlooked because we often don’t think of them! Trained marketing professionals are always on the look out for new ways to reach people and it’s good to look at your demographic before making the big effort to execute a plan.
For example, many older customers don’t have access to any social media or are just on to check their grandkids’ new pictures and get the latest on the family reunion news. They aren’t interested in promoted advertising and often, visit so infrequently, they miss the occasional ads. Facebook is aware of this, but makes promises to hit a certain target audience, which vast and wide. There’s no pinpoint specific, so your paid advert could be hitting many people who aren’t the least interested in your business’s goods or services.
While it’s impressive to run an advert in your local magazine, is it really worth the rate of return for your advertising dollars? Money Mailers and print (or display) advertising space can put a dent in a marketing budget and leave little for anything else. And with these outlets, engagement is never insured to the point to validate the cost. Email marketing is the most effective way to reach many customers at a relative low outlay of your ad dollars.
Marketing professionals know that unless your market is completely vast or your display ads are placed in niche market publications, this money is often wasted efforts. You can help generate interest in your business by creating email lists to forward great sales and premiers directly to your customers, cutting out the expensive middle guy!
With an email list of prior customers, you can generate new sales using HTML rich emails that continue your brand further to your consumers. Its a quick way to test market your sales’ effectiveness for future sales. For example with our client SeaVapes, we found their sales get higher when they use email flyers along with their social media outlets. The word gets out immediately to their 300+ audience and can be forwarded to other potential clients who love the company’s brand!
Other add-ons to emailings is special discounts for customers on your mailing list which adds extra incentives to sign up. Some have found this effective to generate sales during slow periods when sales are generally down due to lack of gift-giving holidays. It inspires your customers to stay in the loop and visit your site and/or brick & mortar more often. It’s also a great way to announce new products to your line.
Using a marketing professionals helps ease your mind, save you money and make your advertising dollars go farther than stab-in-the-dark marketing! By using a point person, like with FS Web GraFX, you can be assured your advertising campaigns will be handled with the fullest blast possible for the least amount of money — hence, making your bottom line a happy place!